A THOUSAND FACES BRANDING PROCESS

How we work together

Each brand design project takes approximately 5 to 8 weeks. Full brand projects (brand/print) typically take anywhere from 2+ months. All time estimates are dependent upon the individual project, number/complexity of revisions, client response timeliness, and my current booking schedule. A detailed schedule with estimated milestones will be given to each client upon project start.

THE CONSULT

Hiring a designer and building a new brand is understandably a huge decision and a significant investment for any business owner. With this in mind, after your initial inquiry review, we will set up a phone call, Skype, or face-to-face session to make sure we are a good ‘fit’ for each other. I will ask you some questions regarding your business, vision and goals for your brand development and you get the chance to ask me any question that comes to mind. This step will give us both a chance to get to know one another and make sure we are going to make an awesome team.

BOOKING

If we hit it off and find that we are a good fit, I will put together a formal proposal for our project together and send it your way. If everything prepared is approved by you, please sign, scan, and send the proposal back to me and keep a copy for yourself. You will also kindly complete the invoice for our first milestone payment to hold your spot in A Thousand Faces queue at this time. * please note this deposit is non-refundable.

HOMEWORK

Since there is typically a wait time between this step and the next, I give you a little homework to prepare for our upcoming project. I will send you a link to my branding questionnaire so can go through and answer some important questions to insure we are on the same page prior to your project start date. This questionnaire will provide valuable information for me as I move throughout your brand design process.

INSPIRE

Now it’s time to get the creative process started. The first step of the branding process is the creation of an inspiration board. I will study your questionnaire and create a colour palette along with style inspiration that will set the overall tone of your new brand. Within 10 business days of your start date, you will receive your first deliverable and have a chance to review and request up to 2 rounds of revisions until you are in love with the direction.

CREATE

Now that we have established and finalized your inspiration board, I will then get to work on creating the cornerstone of your new brand. The logo design process can take approximately 10 to 15 business days to complete. During this phase you will receive your second deliverable which will consist of a few unique logo concepts designed based on the information given in the initial stages and your approved mood board. Once received, you will have the opportunity to review and request up to 2 rounds of revisions until your are completely pumped about your new logo design.

POLISH & DELIVER

It’s now time to put it all together and create your final deliverable: your new brand board! We will pull in your lovely new logo, colour palette and inspiration photos then add in your sub mark, logo variations, social icons, patterns, fonts and any elements into a full branding guide format. You will have a chance to review and request up to 2 rounds of revisions on the final board. Once your approval is received and your final payment is made, I will package up your files and send them to you via a convenient Dropbox link for download.

PRINT & SOCIAL BRANDING

We now take your newly designed brand and continue it throughout your print material and social media design (business card, business letterhead/notecard and envelopes, stamp, hangtag, stickers, Facebook and Twitter page designs, etc.) to complete your seamless new look. Your files are delivered in print ready PDF form or you can choose to have A Thousand Faces manage your print process.

Now breathe… you’ve just been branded.

Are you ready to get started on your new branding?

Great, let’s chat!

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